{"id":35,"date":"2012-04-29T13:54:00","date_gmt":"2012-04-29T17:54:00","guid":{"rendered":"http:\/\/www.inkandbourbon.com\/wordpress\/?p=35"},"modified":"2012-04-29T13:54:00","modified_gmt":"2012-04-29T17:54:00","slug":"new-plan-for-the-publishing-industry","status":"publish","type":"post","link":"http:\/\/www.inkandbourbon.com\/wordpress\/new-plan-for-the-publishing-industry\/","title":{"rendered":"New Plan for the Publishing Industry&#8230;"},"content":{"rendered":"<p>They&#8217;re going to stop rearranging deck chairs on the Titanic and start colluding against icebergs.<\/p>\n<p>There has been a lot of moaning by publishers and big bookstore chains about how e-books and Amazon are threatening to put them out of business. E-books are outselling hardcopy books, Amazon is undercutting\u00a0 prices, e-books sell for less, so the profit to the publisher&#8211;oh, yeah, and some other guy&#8230;Oh! Right, the author&#8211; is lower.<\/p>\n<p>Doom and despondency all around. <\/p>\n<p>What I&#8217;m not hearing at all is whether total book sales, e-books  included, are up or down. Paperbacks are down, yes. And despite the  handwringing, that doesn&#8217;t mean a damn thing. CD sales are down as well,  but people still buy new music. Eight track sales may never recover.<\/p>\n<p>If the publishing industry as a whole is selling more books, whether  through Amazon, Apple, brick and mortar or whatever, that is a net boon  to writers. The potential audience is growing. People who live out in  the sticks, people in countries where their native tongue isn&#8217;t the  standard, all can now get any book any time, via online e-book sales.  This is a Good Thing.<\/p>\n<p>And Amazon isn&#8217;t piracy. People pay for the e-books. So the author  gets something, and with the longer reach, the author should get a piece  of greater overall potential sales.<\/p>\n<p>E-books should not cost the same as print. Yes, the author worked  just as hard on it. So did the editor. But there are savings in  production, shipping, storage and returns. This is truth. And an e-book  is less valuable to the consumer, since it&#8217;s harder to lend, you can&#8217;t  sell it at a yard sale or donate it to the local library when you finish  it.\u00a0 If an e-book is $10 I will stick to print. And I will buy half as  many books as if I can get a $4.99 e-book.<\/p>\n<p>Maybe the publishing industry should try to sell more books,  encourage more reading among the next generation (say what you like but  the Harry Potter and Hunger Games series have done all writers a great  service by introducing recreational reading to more young people) than  trying to ensure they get the same cut they always have.<\/p>\n<p>They need to stop rhapsodizing the longbow and crying when the enemy bring a machine gun to the field.<br \/>Amazon sells a boatload of books. Let&#8217;s encourage the selling of a boatload of books.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re going to stop rearranging deck chairs on the Titanic and start colluding against icebergs. There has been a lot of moaning by publishers and big bookstore chains about how e-books and Amazon are threatening to put them out of business. E-books are outselling hardcopy books, Amazon is undercutting\u00a0 prices, e-books sell for less, so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,23,19,2],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-amazon","category-e-books","category-publishing","category-writing"],"_links":{"self":[{"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.inkandbourbon.com\/wordpress\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}